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InspirationGraphic Design

The eyes are on Mario Carpe's throwback design for Collective Arts Brewing's latest IPA

Prague-based Spanish designer and illustrator Mario Carpe is the mastermind behind this packaging design for IPA No.15, the latest offering from Collective Arts Brewing, a grassroots craft brewery that mixes craft beer with creativity.

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Hand holding Collective Arts Brewing's IPA No.15 can with Mario Carpe's retro design featuring a central eye surrounded by blue, yellow, orange and red geometric patterns

Based in Canada, the popular brewery features limited-edition works of art on its beer cans and labels and has subsequently built a global community, supporting artists and designers worldwide.

Every year, it invites creatives to submit their work in bi-yearly 'calls for art'. Mario's project, World Eye, was selected to be the image for the beer IPA No. 5 in 2017. Collaterals were also created, from t-shirts to glassware. After its huge success, Mario was asked to create the graphic art for the brewery's new IPA No. 15; a throwback, if you will. And it's a design inspired by the drink's notes of "bright grapefruit citrus, juicy tropical mango and passionfruit", with "pleasantly dank, piney undertones, and a touch of lactose for sweetness".

All centred around a navy, green, red and yellow palette, there's a 1980s vibe to Mario's packaging, all centred around an all-staring eye icon. Even better, you can grab the drink online and see the product in the flesh.

Other recent collaborations via Collective Arts Brewing include a pink gin and soda with rhubarb and hibiscus by Amber Vittoria; a raspberry dry hopped sour by Liam Davidson and a dry gin and sofa with grapefruit, lemon and thyme by Maia Faddoul.

Collective Arts Brewing logo with circular "C" icon and text reading "Collective Arts Art Brewing" on dark blue background
Pint glass of amber beer topped with white foam head, featuring Mario Carpe's colourful 1980s-inspired eye design in navy, green, red and yellow on a dark blue background
Two dark blue cans of IPA No.15 by Collective Arts Brewing featuring Mario Carpe's colourful geometric designs with eye motifs in red, yellow, blue and green on a split yellow and red background
Collective Arts Brewing's IPA No. 15 can by Mario Carpe features a stylised eye surrounded by concentric circles in navy, green, red and yellow on a deep blue background
Beer label design for Collective Arts Brewing's IPA No.15 by Mario Carpe, featuring a geometric eye motif in red, yellow, blue and orange on a navy background
White t-shirt featuring Mario Carpe's colourful World Eye design with blue circle, orange and red eye, yellow patterned lower section and red curved element on navy background
Two beer cans for Collective Arts Brewing's IPA No. 15, one displaying Mario Carpe's colourful World Eye design with geometric patterns in navy, green, red and yellow, the other showing the dark label, against a deep blue background
Two black beer cans with vibrant 1980s-inspired geometric designs featuring eyes, circles and colourful patterns in blue, green, red and yellow by Mario Carpe for Collective Arts Brewing's IPA No.15
Collective Arts Brewing's IPA No.15 can with Mario Carpe's colourful eye design, featuring concentric circles in navy, green, red and yellow against a geometric eye illustration on bright blue background
Hand holding a navy beer can with Mario Carpe's geometric eye design in red, yellow and blue, inspired by 1980s aesthetics for Collective Arts Brewing's IPA No.15
Collective Arts Brewing IPA No.15 can by Mario Carpe featuring a symmetrical eye design in navy, red, yellow and green on a geometric background, displayed against concentric circles of red and yellow on a turquoise and blue background
Two beer cans featuring Mario Carpe's colourful geometric eye designs flank the Collective Arts Brewing logo on a dark blue background
Two geometric eye designs by Mario Carpe in turquoise, orange, red and yellow on a dark blue background, featuring concentric circles and angular shapes with retro 1980s styling
Two cans of Collective Arts Brewing's IPA No.15 featuring Mario Carpe's vibrant geometric design with stylised eyes in navy, turquoise, red and yellow against a coloured background
Rows of Collective Arts Brewing IPA No.15 cans featuring Mario Carpe's World Eye design with geometric patterns in navy, gold, red and turquoise on a dark blue background
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