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InspirationGraphic Design

Clément Le Tulle-Neyret's impactful, simple Ethics for Design identity

Clément Le Tulle-Neyret is a Lyon-based graphic designer and art director who describes his practice as “essentially based on the use of typographic characters as vectors of historical, formal, conceptual information.” He specialises designing of printed matter including books, catalogues, magazines, brochures, newspapers, posters and album covers, but also works across all platforms on some beautiful identity work.

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Ethics for Design website homepage displaying bold red and black layout with white typographic treatment of the title

A recent project that saw him depart from his beloved print is his visual identity and online work for the documentary Ethics for Design, created and produced by Gauthier Roussilhe. The film shows 12 designers and researchers from eight different European cities discussing “the impact, sometimes harmful, of design on our societies and paths to take for the designer to work for the good of all,” says Le Tulle-Neyret. 

The designer’s work is bold, impactful, and emphatically typographic, using a colour palette of red, white and black for the most part. It feels fittingly “design for designers” in its aesthetic, prizing simplicity and clarity through the use of grids and sparse use of photography. The design itself ties in so beautifully with the content, and is a lesson in less is more.

Website homepage for Ethics for Design displaying the title in large black typography on a white background
Website homepage for Ethics for Design documentary displaying large white "Design" text on black background
Ethics for Design website homepage showing navigation menu with About, Why, Go forward, Interviewees, Code & Medium, Budget sections and Informations sidebar
Website for Ethics for Design documentary showing Alain Findeli from Nimes and Montreal Universities speaking about psychosocial inhabitability in a laboratory setting
Screenshot of the Ethics for Design website showing Peter Bifak, a type and graphic designer, being interviewed in his studio
Flora Fischer, ethics researcher from Paris, speaks on screen during the Ethics for Design documentary film about design's impact on society
Bright red webpage featuring names of designers and researchers including Flora Fischer, Sarah Gold and James Williams, with text describing Fischer's research on machine ethics and design
Three promotional graphics for Ethics for Design documentary, each featuring the question "What is the role of a designer?" with photographs and bold typography in red, white and black
Two pages from the Ethics for Design documentary identity showing typographic layouts and photographs of designers and researchers discussing design ethics
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