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InspirationGraphic Design

Brewing up a new identity for Coffee Officina

The Coffee Officina is a London-based, coffee roasting company that recently commissioned Morse Studio to create a full brand identity including logotype, print collateral, packaging and a content-managed, e-commerce website, optimised for mobile and tablet devices. Website development was by Arnas Ziedavicius.

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Five Coffee Officina paper coffee bags with kraft packaging and coloured labels in yellow, coral, teal, light blue and navy displaying product information

Morse Studio is a London-based design consultancy specialising in brand identity, art direction, and graphic design for print, web and environments.

"Our work is informed by research and analysis and inspired by the outlook and values of the people we work with. We provide insightful visual direction and design that is considered, expressive and engaging. We believe that effective design solutions are driven by purity of concept and a sensitive balance of restraint and expression—although solutions for each project are bespoke, this ideology is a constant."

Coffee Officina packaging boxes in cardboard, yellow, coral pink and turquoise with printed product information and branding details visible on colourful labels
Coffee Officina Kiangoi AB single origin Kenya coffee bag with tasting notes and origin details printed on navy label
Coffee Officina website displayed on an iMac screen, showing the responsive design with product photography, text columns and brand imagery
Coffee Officina branded packaging boxes in navy, coral and yellow stacked inside an open cardboard delivery box on a wooden surface against white brick
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