BrandOpus earns its stripes on Collector’s Edition for Badger Ales

London agency BrandOpus has designed a unique collector’s edition bottle for Hall & Woodhouse’s signature brew Badger which has picked up a coveted D&AD Graphite pencil. Like the beautifully balanced brew, bringing together hints of marmalade and toffee, with spices of ginger and clove, the extraordinary bottle is a realisation of a project "led by passion and the notion of craft".

Shaped like a badger’s head, the bottle is decorated in the familiar black and white stripes, with the nose represented by a corked neck adorned with a hand-waxed seal. The bottle is presented in a cylindrical tube depicting the scene of a badger’s sett, made from untreated craft stock paper. The concept sees the badger emerge from his cosy, leafy sett upon opening the package.

"A large amount of passion, craft and patience has gone into the realisation of this uniquely brewed distinctive limited edition ale in order to create a bottle that emulates the badger itself nestled comfortably in its leafy 'sett' presentation sleeve," explains Paul Taylor, Executive Creative Director at BrandOpus. "The simplicity and charm of the visual idea creates a truly unique and desirable collectable for the ale connoisseur."

Founded in 2007, BrandOpus is a brand design specialist operating out of studios in London, Melbourne and New York. It works across a wide range of design disciplines, and with a variety of clients ranging from small luxury brands through to global FMCG brands, including Belvedere Vodka, Twinings, McCain and Carling. Discover more at


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