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InspirationGraphic Design

Blok Design builds a crisp, geometric identity for Canada's superkül architectural firm

Blok Design's clean identity for prominent Canadian architectural firm, superkül, was apparently inspired as much by the values that distinguish its practice as those that define great architecture.

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Collection of grey and white branded materials for superkül featuring geometric diamond logo and logotype on cards and printed items

"It’s said that only with the senses can architecture truly be understood," said Blok, of its latest project. "For superkül’s new brand identity, we created a sensual conversation and interplay between process, colour, shape and materiality, inspired by the balance of subtlety and spatial richness found in the firm’s work, and the purity of their own geometric forms.

"Within the design can be found a series of deliberate 'unoccupied spaces', a reflection of the fact that architecture is as much about the spaces in-between as the built form."

Blok is a design studio based in Toronto and specialising in brand identities and experiences, packaging, exhibit design, installations and editorial design. Clients range from Nike, Design Exchange Museum and Pepsi to Toyota and Roots. Discover more: www.blokdesign.com.

White business card with superkül logo in black text on neutral grey background with soft shadow
superkül branding by Blok Design featuring white folder with geometric pie chart circle and diagonal black line, with superkül text vertically aligned
Superkül's brand identity logo featuring a geometric arrow shape with the company name in black text on a grey background
Rolled tape with a geometric pattern of black lines and shapes printed on white background, part of superkül's brand identity design by Blok Design
White cardboard packaging boxes with black elastic bands and geometric line design for superkül architectural firm's brand identity
White card tilted at an angle with the text "superK ¡" printed in dark grey letters
Embossed superkül logotype on white paper with geometric letterforms and negative space detailing
Four white geometric three-dimensional shapes with angular facets arranged on a light grey background, part of superkül's brand identity design by Blok Design
Rolled grey and white paper with superkül branding label on white background
Website homepage for superkül architectural firm displaying three project images including an illuminated modern house, interior space with desk and black partition, and dark architectural detail
A webpage displaying superkül's portfolio with a rendered interior showing a modern living space with fireplace, dining area and large windows
Superkül website homepage displaying geometric architectural forms and the firm's logo against a grey and white minimalist design
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