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InspirationGraphic Design

Raquel Quevedo's Bling Bling takes 2D graphic design into the 3D realm

Barcelona-based graphic designer and art director Raquel Quevedo’s latest project marks a bright and beguiling departure from her usual commercial practise, taking things in a conceptual and fantastically kaleidoscopic new direction.

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Bling Bling publication cover featuring bold typography overlaid on a vibrant abstract composition of reflective and luminous materials in red, orange and blue tones

Entitled Bling Bling, the image-led publication presents a series of still life pieces that examine “how light interferes with materials, and how our perception varies depending on how light strikes them.” The designer explains that “the work mixes the 2D vision of my profession as a graphic designer” with the 3D aspects of her work as an art director. She says: “This series of photographs explores this step of going from the 2D to 3D by trying to "paint” with light.”

The works were created using a mixture of industrial materials and those found in everyday life, including aluminium, cellophane, ceramics, eco-resin, glass, gypsum, pigments, polyamide, polymers, polyesters, PVC, steel and stone.

Such fairytale-like series appear to live in their own little world; and until you see the process, it’s easy to assume they’re the product of digital wizard. However, to prove that this is far from the truth and also offering us some fascinating insights into the process, Quevedo has also shown the making-of images online here, and they’re brilliant.

Open pages from Raquel Quevedo's Bling Bling publication showing abstract compositions with blue, white, orange and black materials lit to create kaleidoscopic effects
Open publication showing pages from Raquel Quevedo's Bling Bling project with geometric line drawings and patterns created through light and materials
Vibrant close-up of iridescent and translucent materials with red, blue and yellow light refracting through them in Raquel Quevedo's Bling Bling project
Colourful translucent and perforated materials casting shadows on a white textured surface in Raquel Quevedo's Bling Bling series
Abstract close-up of translucent blue and white materials with light refracting through layered cellophane and glass, creating a kaleidoscopic effect of sharp geometric shapes and luminous streaks
Translucent layered materials in gold, amber and cream tones with white highlights, creating a textured three-dimensional composition that plays with light and colour
Crumpled sheets of metallic silver and black cellophane with blue pigment scattered across the translucent surfaces, catching light to create an iridescent effect
Translucent geometric panels layered with warm golden light and cool teal background creating refractive patterns in Raquel Quevedo's Bling Bling series
Abstract still life composition with shattered glass, blue pigment and metallic materials arranged against white and blue surfaces, exploring light and reflection
A hand holds a fishing line suspending translucent orange and yellow geometric pieces above a white surface against a pink background, creating dynamic shadows in Raquel Quevedo's Bling Bling project
Soft-focus photograph with sweeping bands of gradient colour, blending cyan, yellow, orange and red with areas of white and cream, creating an ethereal light-play composition
A semi-circular form composed of sparkly beige and tan materials bisected by horizontal bands of darker grey and white fabric, creating a geometric composition exploring light and texture
Close-up of layered translucent and reflective materials illuminated by bright light, creating glowing edges and dramatic shadows in Raquel Quevedo's Bling Bling series
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