The Swedish Handicraft Association has been around for more than 100 years. With over 17,000 members, 22 regional offices and eight retail shops, they had a big challenge on their hands to pull everything together under one brand.
SNASK, a branding, design and film agency situated in the heart of Stockholm were the agency assigned the task. They said: "We changed the associations of Swedish Handicraft from old butter knives and knitting to everything made by hand, thus creating something modern but with a rich history of knowledge and experience.
"The whole organisation chose to join under one brand in 2013, and all 60 board members gave the go ahead for the new identity." To find out more visit the website.