Founded in 1946, and reinvented from generation to generation, Barbearia Porto is a barber shop in Portugal that holds a unique historical legacy, something that is passed on to each of its successors. And so, with the arrival of the contemporary gentleman, it was important to adapt to an urban lifestyle, offering not only a new haircut but also an unmatchable experience that represents the vast heritage gained throughout the decades of the shop’s life.
In October 2015, the barber shop welcomed a new group of successors who were interested in transforming and adapting the place to contemporary standards, but simultaneously seeking to preserve and assume a strong presence of its important historical heritage.
They called upon the talents of local designer Oscar Maia to develop a new brand: "It seemed fundamental that Barbearia Porto's new identity should somehow be based on everything related to vintage, not only by the way in which typography and layout would be used, but also by how the various materials would be produced and finished."
The shop’s window display was completely made by hand, recovering the almost-extinct technique of gold leaf glass gilding and representing a more detailed and historically accurate approach to the project. Letterpress printing and other fine manufacturing techniques and materials were also used to produce the shop’s stationary and the other designs, as a way of making a statement on the concepts of timelessness and rediscovery which are associated with the shop and the services it provides. Discover more on Behance.