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InspirationGraphic Design

Beautiful identity for Japanese tea brand Yojoki Tea

When Buenos Aires-based agency Twentyfive was commissioned to develop the identity system for a Japanese brand of tea, the creative process began with ancient Asian tea culture.

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Three Yojoki tea boxes displaying different designs: floral patterns with yellow flowers and green leaves, minimalist black botanical elements, and solid layouts with the brand name and product types including Blends and Artisan varieties

Ariel Di Lisio, director at Twentyfive explains: "We found the oldest Japanese specialty tea book, Kissa Yōjōki (喫茶 養生 記) – "be healthy through tea", written in 1211.

"The ideas inspired by the book's contents became the guiding concept behind the identity system; first of all we came up with the name Yojoki. The brand always appears surrounded by white, within a context filled with handmade textures, shapes, floral elements and kanji script – one of the first writing systems. The concept of luxury is inherent to the product, we integrate it through a Didona typeface developed for the brand, which comes alive through subtle printed finishes and high-quality materials.

"All the elements of the brand are interconnected through the packaging and its different presentations, as well as complementary elements such as wrapping paper, stickers, postcards and fact sheets which communicate the different types of tea blends."

Discover more at betwentyfive.com.

Via Behance | All images copyright of Twentyfive

Yojoki Tea packaging boxes with black and white floral pattern, accompanied by white branded cards and printed materials
White packaging for Yojoki Tea with black hand-drawn botanical leaf pattern, positioned against grey concrete surface
Three Yojoki Tea boxes featuring different designs with floral and geometric patterns arranged in a black presentation box
Three Yojoki Tea boxes with floral and botanical illustrations displayed on a grey surface, showing the brand's packaging design with green accents and patterned wrapping paper
Open pages of Yojoki Tea brand identity materials showing body text, listings and red accent typography alongside product photography on a concrete surface
Black rectangular Yojoki tea box with white logo and text on concrete surface
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