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Tom May

Tom May is a freelance writer and editor specialising in design and creativity. With over two decades in journalism, he is a regular contributor to Computer Arts, net, ImagineFX and Professional Photography.

Showing 161-176 of 1644 articles

News Graphic Design

Studio Blackburn's refresh of So Energy demonstrates the art of branding the invisible

Inspiration Packaging

Matcha liqueur Yoshi is a masterclass in how to brand Japan for a Western market

Successful creatives reconnect before they create. Image licensed via Adobe Stock
Tips Career

What successful creatives actually do in January (spoiler: it's not setting massive goals)

News Graphic Design

Why Eat Real had to stop selling health to actually sell healthy snacks

Inspiration Graphic Design

This folkloric wine branding highlights the value of handmade illustration

Inspiration Experience

How WeWantMore turned a design challenge into a golden-hour glow-up

News Graphic Design

When transparency becomes folklore: turning B Corp sceptics into believers

Do something creative outside your field. Image licensed via Adobe Stock
Tips Wellbeing

10 low-effort ways to get your creative brain working again

News Branding

The clever way Standard Projects solved the paradox of branding invisible work

Romy Blumel, 2015
Resources Books

How an illustrator-run agency survived three decades by doing things differently

Insight Digital

Does Google's gallery on the New York subway represent a 'third way' for AI sceptics?

Image licensed via Adobe Stock
Tips Career

A realistic first-week to-do list for creatives in January

Inspiration Advertising

Why TBWA's bet on stop-motion made perfect sense for its Dutch lottery ad

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