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WorkGraphic Design

Williamsburg Sucks: Toby Triumph's controversial designs for Time Out

Within three weeks of relocating from London to New York, designer Toby Triumph has already managed to offend a large area of Brooklyn.

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Two Time Out magazine covers designed by Toby Triumph: London edition on red background asking "What would make you happier?" and New York edition on yellow background stating "Williamsburg Sucks

Commissioned by Time Out magazine, both in London and New York, Toby was asked to create typographic responses to their 'Time Out City Life Index Survey', which would be provocative and eye-catching.

Toby explains: "The New York cover proved to be particularly provocative! The survey brought back results that most people thought that Williamsburg was overrated, so we wrote 'Williamsburg Sucks' on the cover. This proved to be polarising. With a good portion of people agreeing, but also a large group fiercely defending the area."

After surviving a barrage of irate Instagram messages, Toby has recently celebrated the relaunch of his website, which includes projects for YouTube, The Guardian, Turnball & Asser and Coca-Cola. Check it out at tobytriumph.co.uk.

Time Out New York magazine cover featuring pink and white 3D lettering reading "Williamsburg Sucks" designed by Toby Triumph on a bright yellow background
Time Out London magazine cover featuring bold yellow and white typography asking "What Would Make You Happier?" with checkboxes for "More Sex" and "A Shorter Commute
Toby Triumph's typographic design for Time Out magazine with pink "Williamsburg Sucks" lettering and teal industrial pipes against a yellow background
Typographic poster with bold yellow and white lettering asking "What would make you happier?" with checkboxes for "More sex" and "A shorter commute" on a hot pink background
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