WorkArt & Culture

Softness: An artistic exploration of sponges and other cleaning products

This rather surreal project celebrates colourful sponges and cleaning products. The art direction is by Pablo Alfieri, and the aim of the series is to explore texture in a playful and colourful way. What's not to love?

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Colourful arrangement of cleaning sponges, brushes and cloths in bright pink, blue, coral and purple against a vibrant pink background

Based in Buenos Aires, Argentina, Alfieri is no stranger to the exploration of our senses. Previous projects include The Balloon Series, Playful Portraits and Hands. In a similar vein to Softness, texture and colour are examined in a fun and engaging way.

To see more of the artist's work, visit Instagram.

Via Behance

Colourful sponges, cleaning brushes and foam products arranged against a bright blue background in Pablo Alfieri's Softness project
Colourful sponges and cleaning products arranged in an abstract composition against a pink background, including red and orange spheres, blocks and a dark block with yellow bristles
Arrangement of bright turquoise and grey sponges and cleaning products in various geometric shapes against a mint green background
Purple-gloved hand holding a pink textured sponge with a green stick against a purple gradient background
Three gradient-coloured cleaning sponges stacked against a pink and mint green background by artist Pablo Alfieri
Purple textured sponge against a mint green background from Pablo Alfieri's Softness series
Colourful sponges arranged in a grid against a split pink and green background, part of Pablo Alfieri's Softness project exploring texture and colour
Purple painted hand holding a textured sponge against a gradient teal and purple background from Pablo Alfieri's Softness series
Three rectangular sponges with gradient colour transitions from mint green to purple, casting soft shadows on a pink background
Stack of four coloured sponges in pink, coral, yellow and green against a mint green background, casting a dark shadow
Three gradient sponges in shades of blue, cyan and purple arranged diagonally on a pink background with soft shadows
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