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WorkGraphic Design

Robot Food raises a glass to Christmas with its own branded bottles of fizz

When endless strings of fairy lights have been detangled and the present panic has subsided, being able to spend the holiday season with those who matter makes the stress all the worthwhile. So this Christmas (with the spirit of togetherness in mind) Leeds agency Robot Food wanted to give its friends and clients a festive gift to share and celebrate with. And what better way to celebrate than with a bottle of fizz?

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Twenty champagne bottles with colourful shrink-wrapped labels, each designed by Robot Food team members to spell out a festive message

Never ones to follow tradition, Robot Food forwent the usual festive cues to bring a more personal touch to the bottles’ design. Each and every member of the agency's team was assigned a letter to design (or art direct) with the simple brief, "make it yours". Individually, every bottle is a unique design that speaks to the character of its creator but together shares a festive message from the team in an eclectic collection of taste and style.

Award-winning vineyard, Halfpenny Green, were good enough to supply Robot Food with their delicious English sparkling wine – made in the traditional 'Champagne' method and a true challenger to its French counterpart. The team used shrink sleeves, digitally printed by Berkshire Labels on HP Indigo presses, and applied to bottles by A&S Packing on a steam shrinking line. The bottles were then taken back to Halfpenny Green where the foil tops were applied before the Robot Food team put a hand-finished touch to the bottles with the ‘RF’ logo neck tag.

"We’re a team of different tastes and styles, different talents and specialities. As good as we are independently, we’re at our best when we work together. Our collection of 20 bottles has been created by 20 individuals – each letter designed by a different member of our team. Together we hope you have a Merry Christmas!"

Row of Robot Food Christmas fizz bottles with individually designed shrink sleeves in red and white stripes, blue, teal and pink patterns, each featuring an RF logo neck tag
Close-up of a Robot Food branded fizz bottle with red and cream geometric diamond pattern and white label reading "Designed by Zoe" with "Have a Merry Christmas" and Robot Food branding visible
Pale pink bottle with large red number 1 and smaller red circle, printed with handwritten text below the numerals
Robot Food branded sparkling wine bottle with digitally printed shrink sleeve featuring black and white doodle illustrations and patterns designed by agency team members
White bottle with green shrink sleeve featuring a large letter M decorated with a hot air balloon, rocket, building, clouds and moon in red, orange and teal colours
White bottle featuring an illustrated letter S with nature scenes including trees, mountains, moon and stars in black line art style
Colourful geometric letter design in blue, pink and yellow on a shrink-wrapped sparkling wine bottle with grid pattern background
Grid of 20 custom-designed champagne bottles by Robot Food, each with unique letter designs and colourful backgrounds spelling out a festive message
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