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Rob Bailey creates glamorous illustrations to launch the new website for Virgin Voyages

Rob Bailey was recently commissioned by Virgin Voyages, a new cruise operator under Sir Richard Branson, to create a series of illustrations to help launch its new website. The holiday brand will introduce three ships to the high seas in 2020, and so wanted imagery to hint at what's to be expected. In this case, probably a whole heap of glamour.

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A stylised illustration of a couple on a cruise ship railing against a pink and turquoise background, with the man wearing a striped shirt and anchor tattoo and woman in sunglasses with flowing dark hair

He produced four illustrations in his distinctive style – combining shapes and colours that are bold and reductive – to reveal the exact target market of Virgin's latest venture: adults-only cruises for a younger, cooler crowd keen to explore the Carribean.

Hailing from Manchester, Rob is fascinated with different outcomes for his illustration and, through his personal work, regularly looks to explore different printmaking techniques, animation and even sculptural projects. Rob's work has recently been exhibited as part of a group show at the Whitworth Museum in Manchester, and also at the Clerkenwell Design Festival in London.

Commercially, he has worked as an illustrator on a variety of large-scale projects with high profile clients including Virgin Voyages, Transport For London, Samsung, Google, Smirnoff, Mercedes Benz, Liberty, Salesforce, The British Heart Foundation, The Waves and Mykita. Rob's editorial clients include Creative Review, The New Yorker, New York Times and Brummell. He is represented by Outline Artists.

All images: Rob Bailey for Virgin Voyages

A stylised illustration of a woman in a navy dress and straw hat leaning against a turquoise railing with birds flying overhead against a pale green sky
Portrait illustration of a man with dark skin, dark blue beard and hair, wearing black-framed glasses with pink lenses and a white shirt against a bright yellow background, created by Rob Bailey for Virgin Voyages
Woman in red swimwear and striped hammock against purple background with tropical foliage, illustrated by Rob Bailey for Virgin Voyages
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