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Paper artist Sam Pierpoint collaborates with PDCO to craft wine labels for Ten Miles East

How do you choose the right Pinot Noir when faced with a huge selection of bottles in your local supermarket? A wine label must surely be the most challenging project for any experienced designer – knowing that its look and feel can ultimately determine if the bottle in question will end up in the shopping trolley.

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Intricately folded paper deer with antlers stands in a stylised landscape featuring purple bushes, a red castle and white clouds against a blue sky

For illustrator and paper artist Sam Pierpoint, it was a matter of turning to the tactile nature of paper to craft a series of inviting wine bottle labels for Ten Miles East – a winery and cellar bar based in Adelaide, Australia.

Working with Stroud-based design studio PDCO who handled the brand identity, print consultancy and website design, Sam's illustrations were created to reflect the individual character and origin of each of the winery's range.

The labels proved so popular that one of Sam's designs scooped an award at the Australian Alternative Varieties Wine Show. To discover more, visit www.sampierpoint.com.

Photography: Michael Foyle Photography

Ten Miles East wine bottle with geometric paper-cut label design by Sam Pierpoint against an orange background, surrounded by paper mountain sculptures
Ten Miles East Pinot Noir bottle with Sam Pierpoint's illustrated label featuring golden domed buildings, flanked by two small paper church models against a green background
A Ten Miles East wine label featuring paper-cut illustrations of a stylised landscape with golden sun, white buildings, blue water and native Australian animals against a cream background
Paper cut hedgehog with layered quills in black, white and gold, surrounded by autumn leaves and clouds
A bottle of Ten Miles East Riesling wine with a colourful illustrated label by Sam Pierpoint, surrounded by pink petals and a yellow lemon slice on a neutral background
Colourful paper-cut illustration of a landscape with citrus slices, plants and flowers on a Ten Miles East Riesling wine label
Handcrafted paper bee with black and yellow striped body and translucent wings, positioned among pink and yellow paper flowers on a warm gradient background
A bottle of Ten Miles East Sauvignon Blanc wine against a turquoise background with a colourful paper-cut label featuring illustrated figures and tropical imagery
Colourful paper-cut illustration featuring tropical fruits, sailing boats and beach elements on a blue background, created by Sam Pierpoint for Ten Miles East Sauvignon Blanc wine label
Colourful paper-cut illustration of a red fish with layered fins swimming above a green seaweed form against a blue sky and water background
Colourful paper-cut illustration featuring a yellow fish with leopard spots emerging from a striped arch, surrounded by green leaves and red flowers against a blue background
Ten Miles East Pinot Noir bottle with colourful paper-cut label illustration by Sam Pierpoint, surrounded by bright pink paper flowers against a dark blue background
Colourful paper-craft landscape featuring castles, bridges, flowers and animals beneath white clouds, with a wine label for Ten Miles East Pinot Noir below
Ten Miles East wine bottle with an illustrated label by Sam Pierpoint featuring a bird and colourful elements against a yellow background with paper houses
Colourful paper-cut illustration on a wine label for Ten Miles East featuring stylised birds, flowers and trees against an orange sky with clouds
Brown and white paper eagle with yellow beak in flight above a miniature landscape with coloured geometric shapes
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