As the world starts to open up again, aperitivo brand Italicus is celebrating by launching a global art contest aimed at reigniting tourism to the world's most exciting cities.
Art of Italicus 2021: Creative Talent – Cities Reimagined is inviting artists from selected countries worldwide to reimagine one of these 14 cities: Rome, Milan, Los Angeles, Miami, New York, London, Barcelona, Paris, Sydney, Berlin, Athens, Tokyo, Hong Kong and Moscow.
You can take inspiration from a city you live in or one that you've visited and felt a strong connection to. And you can draw on a range of media to create your artwork, including photography, digital illustration, drawing, painting, collage, animation, and stop motion.
What you'll win
The winner for each of the 14 cities will get a cash prize of €1,000, a digital exhibition of their work; social media coverage across Italicus and Moniker Art Fair's channels; and a complimentary Italicus bottle and gift box.
As well as the city in question, artists should take inspiration from Italicus, a premium aperitivo brand that draws on Italy's rich cultural history. Its iconic bottle is something to behold: shaped like a Roman column, with renaissance and baroque-inspired details around the cap, all magically married with the aquamarine colours of the Amalfi coast.
How to enter
Artists must be 18+ (or 21+ in the US), and current residents of the UK, Italy, France, Spain, Germany, Sweden, Norway, Denmark, Greece, Russia, Netherlands, Ireland, Australia, Japan, Hong Kong or the 50 United States and the District of Columbia (this excludes Puerto Rico and all United States territories and possessions).
You must be the original creator and owner of the artwork you are submitting, and files must be under 15MB and provided as a Jpeg, PDF, GIF, MP4 or any compatible image or video file.
The closing date is 3 August 2021. All submitted artworks will be checked, and the online public vote will take place between 10th and 20th August. The winners will be announced on 1 September 2021. Enter the competition here.
Inspiration for your entry
Not sure how to get started? To give you an idea of what they're looking for, Italicus has partnered with five emerging artists who have created their own Cities Reimagined works of art as a source of inspiration for entrants. These are Mr Penfold (Miami), Vix Black (Milan), Roxane Dewar (Barcelona), Luke Smile (London) and Thomas Kirk Shannon (New York), and you can see all their creations below.
1. The vibrancy of Barcelona
For her contribution, shown at the top of this page, London-born illustrator Roxane Dewar chose to reinterpret Barcelona as she has a strong personal connection to the city. Her aim for the piece was to celebrate the city's personality and landscape while adding aspects of her personal experience. "I wanted to capture the vibrancy of the people," she says, "while also reflecting the rich cultural history of the brand and the Italian landscape."
The whole piece is centred around the experience of the aperitivo, a pre-dinner ritual drink. "I wanted to reflect this sacred hour in which it is drunk and invoke the experience of it," she says. "So I made the sunset the focal point of the piece surrounded by the Mediterranean sea, with the colours of the city warm and radiant, capturing the Italian landscape.
Roxane wanted to capture the essence of Barcelona as she remembers it, she adds, as a very social, welcoming city with people in the streets enjoying themselves. "I have intentionally deconstructed the recognisable landmarks and buildings and put them in different locations, as a kind of 'memory' of my time there," she explains. "I have also added the ingredients of the drink around the edges of the piece – bergamot, gentian and chamomile flowers – while the yellow roses have been reflected in the Spanish tile."
2. The vice feel of '80s Miami
Mr Penfold, otherwise known as the Bristol-based artist Tim Gresham, opted to create a piece based around Italicus' iconic bottle shape and Miami as a city. "Due to the colours I use in my work, Miami was perfect for me," he explains. "I just tried to create something that had that '80s vice feel about it, The classic palms, pools and cocktails vibe. I pretty much went with the flow and made this with no final plan in mind. Just kept adding and playing around until it felt finished and worked with the brief."
3. Modern vs classic Milan
A self-taught and multi-skilled artist, Vito De Tullio, aka Vix Black, is based in Milan. He has always found an escape from the usual routine through art and uses his creativity and fantasy to adapt his art to every contest he enters. His animation represents both the modern and the classic personality of Milan, as well as incorporating the mood and colours of Italicus.
4. Good times are coming to London
Luke Smile is a London-based typographic artist working with various mediums, mainly focusing on large-scale murals, painted signs and graphic design. His unique style consists of colourful and precise lettering, often embellished with spray textures.
For the Italicus reimagined brief, the artist created a fantasy mural on London's iconic Tate Modern. A dream for any artist to paint and customise. Luke brought his traditional typographic work to life with this work, 'Cheers For Having a Zest For Life', in Italicus' iconic colours. The saying represents a positive message, encouraging people to make the most of each day and add some zest to their life, and is inspired by the Italicus flavours and citrus zest used in making a delicious Italicus cocktail. Luke says: "The Tate Modern seemed perfect for this brief, both architecturally and culturally, so I began to think of phrases that I could apply to the building."
5. New York, New York
Thomas Kirk Shannon is a designer and art director whose work includes film set design, immersive theatrical performances, and multi-venue live entertainment festivals. He loves working on large scale artworks and has a particular passion for telling stories through imagery. This piece is inspired by the city of New York and its iconic Chrysler building.
Enter the Art of Italicus competition today!
To enter the competition, visit www.rosolioitalicus.com/creative-talent/ where you'll find all the details and can register and upload your own original digital artwork. But hurry. The closing date is 3 August, so don't delay: enter today!