Ten minutes after the show has started and you're back out in the cold. However, where Burberry's concept differs is in its ability to bypass the gatekeepers – journalists, bloggers, photographers etc, to engage directly with its consumer.
Created in collaboration with the Henry Moore Foundation, Burberry's Makers House opened its doors for an exhibition that provided a rare opportunity to explore Moore’s working methods and the evolution of his iconic sculptural ideas outside of Henry Moore Studios & Gardens in Hertfordshire, whilst offering a more in-depth look at the inspiration behind the brand's latest collections.
In celebration of Henry Moore, his creativity and contribution to the development of contemporary art in the UK, the exhibition featured over 40 of his sculptures, monumental bronzes, working models, drawings and maquettes. CEO of Burberry, Christopher Bailey, said: "Henry Moore’s art has always loomed large in my imagination."
Makers House also hosted a programme of events, acoustic performances and workshops, including life drawing, maquette and object making, textile printmaking and textile design.
Through the section The Cape Reimagined, the brand took inspiration from the scale and form of Henry Moore's elemental sculptures to create unique constructions, with each design made by hand and available to special order. If you missed it, the exhibition will be travelling to cities including Paris, Tokyo and Los Angeles. For more information, visit show.burberry.com.
Get the best of Creative Boom delivered to your inbox weekly