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Barcelona's Hey Studio collaborates with Pap Yay to create a modern toy for kids

Hey Studio has collaborated with new toy brand, Pap Yay, to create a beautiful 10-piece puzzle block made of reinforced paper and designed to be sustainable.

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Pap Yay puzzle block showing stacked colourful paper tiles with geometric shapes forming a stylised owl face with blue eyes and red, yellow and blue patterning

Founded by Catalina Hoyos and Ildut Loarer, a couple who live in London and work in the creative industries, Pap Yay aim to partner with various designers to create beautiful modern toys that both parents and children will enjoy.

"We live in a small flat with two cheeky kids and invariably their toys end up in the living room, making a mess that we shamefully try to hide when we have visitors," explains Ildut. "We wanted to create a simple toy, no battery, no plastic, that could stay in our living room and be easy to tidy away. But also a toy that is sustainably made and easily recyclable."

So the pair collaborated with Hey to create their first toy. For the puzzle, each block is made of simple geometrical shapes and the colours are bright and bold to capture a child's imagination. There are six simple animal puzzles that make up an owl, rabbit, parrot, fish, snake or caterpillar. Better still, it's super strong, but also light, safe and sustainable.

You can support the project and help it come to life over on Kickstarter. The deadline for the campaign is 17 April. If the toy comes to life, it will be suitable for children aged one or over. Best of luck to Catalina and Ildut!

Pap Yay puzzle block box displaying colourful geometric paper blocks and six animal puzzle designs including an owl with prominent eyes
Pap Yay puzzle blocks stacked vertically showing geometric shapes in red, purple and pink that form animal designs when assembled
Pap Yay puzzle blocks arranged in a cross formation showing colourful geometric patterns in blue, yellow, red and white depicting animal designs
Colourful paper blocks with geometric shapes arranged to form a puzzle toy against a grey background
Child's hands holding a Pap Yay puzzle block with red, white, blue and yellow geometric segments on a wooden surface surrounded by other coloured blocks
Pap Yay's 10-piece puzzle blocks featuring colourful geometric shapes in red, blue, yellow, green and pink arranged in a white box lid
Two children's hands assembling colourful geometric paper puzzle blocks designed by Hey Studio and Pap Yay in bold primary colours on a wooden surface
Pap Yay puzzle blocks arranged in an infinity shape, displaying colourful geometric patterns in green, red, yellow, blue and purple on reinforced paper
Pap Yay puzzle blocks arranged to form a yellow and pink owl with purple eyes and feet against a grey background
Catalina Hoyos and Ildut Loarer with their two children at a table displaying colourful Pap Yay puzzle blocks made from reinforced paper
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