Adobe Stock expands its collection to 'champion creative inclusivity', bringing Hero, Caia and EyeEm into its fold
Adobe Stock has welcomed Hero Images and Caia Image to its expanding collection of stock photography and other assets to "champion creative inclusivity".
Both long-term veterans of the stock industry, the agencies are renowned for their "authentic recreations" of everything that's happening in the creative community. From large conferences, ranging from empowering the voices in disability to capturing the inspiration of TED Talk-style scenarios, the thrill of marathons, the exuberance of being at LGBTQ Pride, large-scale sporting events, and the intimate moments and experiences within diverse families.
The move is part of Adobe Stock's commitment to growing its Premium collection in 2020. "Adobe Stock takes a unique approach and perspective," says Brianna Wettlaufer from Adobe Stock. "Adobe's mission is to represent creatives and creators at the intersection of our applications and technology innovations, all while supporting artists' ability to find financial success with their work. This drives us to ensure we come from a place of supporting inspiration and discovery for all."
Elsewhere, Adobe has also announced a significant expansion of EyeEm's Premium Partner collection, bringing "authentic, localised perspectives from their international community of visual artists around the world". According to Adobe, this ensures that "no matter where you or your client project is located, Adobe Stock Premium will have authentic perspectives by creators in that region".
"We are excited to offer yet another avenue for our 25 million strong community of photographers to be rewarded for their work," says Florian Meissner, co-founder and CEO of EyeEm. "Adobe has been empowering creatives for decades. They are a natural partner on our mission to nurture the next generation of visual artists."