Adobe empowers everyone with a story to tell at Sundance Film Festival: London
Adobe has today announced that it is to return to Sundance Film Festival: London for the second year running, as Presenting Partner.
Taking place at Picturehouse Central in Piccadilly from 30 May until 2 June, the festival will showcase some of this year’s hottest independent productions, the majority of which were created using Adobe technology, including Jennifer Kent’s Nightingale and Shola Amoo’s Last Tree.
As increasing numbers of Hollywood feature films and television shows are choosing Adobe Premiere Pro so too is the independent film world. This year, one-quarter of the films being screened at Sundance London were cut in Premiere Pro, including Sophie Hyde’s Animals and Penny Lane’s Hail Satan?, while the use of Premiere Pro has increased by nearly 400% at Sundance in the US.
Adobe will be taking part in a number of programmes at the festival to empower storytellers and celebrate the independent film community. As the industry looks towards expanding inclusivity through a new wave of voices, Adobe is sponsoring the Women and Independence panel, which explores what the future of independent film looks like for women in today’s shifting landscape, chaired by novelist and critic Kate Muir of Bird’s Eye View and Women and Hollywood.
Championing the next generation of emerging talent who want to make their voices heard, Adobe continues to support Sundance Ignite, a programme that supports emerging filmmakers aged 18-25. An all-day programme will take place at Picturehouse Central on 31 May and includes free screenings, workshops and meet-and-greet opportunities with UK-based industry members, with the Ignite Fellow Programme offering fifteen up-and-coming filmmakers a year of mentorship and development programme opportunities.
Of course, Adobe’s support of the Sundance Film Festival: London is just one example of how it aims to empower and motivate the next generation of creative talent. Earlier this year, Adobe partnered with the Royal Shakespeare Company to support teachers looking to inject additional digital skills and creativity into their classrooms and is also headline sponsor of the D&AD New Blood Festival, the global event for the creative industries which celebrates up and coming talent from the worlds of design and advertising.
Simon Morris, Senior Director of Marketing at Adobe, said: “At Adobe, we’re passionate about enabling creativity for all and championing the talents of aspiring and established filmmakers alike. That’s why we’re thrilled to be returning as Sundance Film Festival’s presenting partner for the second year running in London; everyone has a story to tell, and our tools help to level the playing field, giving filmmakers the opportunity to make their voices heard and bring their ideas to life on the big screen.”
Follow Adobe at Sundance Film Festival: London on Twitter @AdobeUK using #sundancelondon and #CreateYourStory.