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InspirationGraphic Design

Vertigo looks to simplicity in its rebrand of Melbourne creative community resource

There's a definite nod to the Bauhaus school's graphic design style in Melbourne-based agency Vertigo's new identity for Creative Moreland, a community resource for creative businesses and artists.

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Two branded signage cards for Creative Moreland, each featuring a geometric circle and square in complementary pastel colours with the organisation's name below

The agency was appointed to create a new visual identity and brand strategy, working across print design for collateral and social media strategy, too. According to Vertigo, it used a "simple and memorable visual narrative" that aims to "appeal to established businesses, connect with new ones, and endure into the future as Moreland continues to grow in population and creative success.
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The new look is based around two shapes, a circle and a square, which act as an adaptable visual reference point across touchpoints including stationery, online and on marketing materials, where they act as a frame for photographic imagery.

Two pages from Creative Moreland's rebranded documentation showing Wilson Avenue with a circular framed photo and Public space with a square framed photo of colourful installations
Creative Moreland Community Guide cover in lavender with a dark circle, alongside an inside page showing text and the circular motif as a framing device
Creative Moreland's rebrand by Vertigo showing a purple circle on a white panel alongside dark panel with descriptive text about the organisation
Hand holding a cream cotton tote bag printed with a purple circle, square and "Creative Moreland" text against a grey background
Creative Moreland logotype in dark blue serif typeface on light background
Creative Moreland business card with purple circle and square shapes on the left, contact details for curator Tamara Russell on the right
Creative Moreland gallery storefront on a brick building, featuring a black and white vertical banner with "FREE ENTRY" sign and red circular design elements on the facade
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