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InspirationGraphic Design

10x10: Superfried aka Mark Richardson celebrates a decade of design

Superfried turns 10 years old today. The studio alias of self-taught designer Mark Richardson was originally founded in a London bedroom in 2007. You might remember his mini campaign to mark his move to Manchester in 2016; now Mark's decided to celebrate his epic birthday with a new typographic series, 10x10.

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All images courtesy of Superfried

All images courtesy of Superfried

"This is a special milestone for me, so this year I wanted to develop something that represented the work over the past decade," said Mark. "Unintentionally, typography has become significant within my designs with a distinct focus on numbers in my recent personal projects. With this in mind, I decided to select my favourite 10 digits from my 10 strongest numeral sets – hence 10x10. This was really difficult, particularly with the sevens and eights which were usually the strongest within each collection.

"However, with a new birthday, it would be amiss to not create something new. So a completely fresh numeral set was also developed to complete the 10 – 5th row on the grey poster. With the numbers selected, a 10x10 logotype was designed to feature on the digital poster designs and teaser animes. Finally the addition of another year of work to the existing showreel – 10 years [highlights] in 30 seconds."

You can watch the showreel below, or discover more of Mark's work at superfried.com. Congratulations Mark on 10 years in business. Here's to another successful decade!

Superfried's 10x10 typographic poster displaying ten rows of numerals in varying experimental typeface styles on a grey background
Superfried's 10x10 poster featuring a neon red diagonal ribbon and geometric numeral design on black background with minimalist line-work typography on the left side
Superfried's 10x10 typographic series featuring a bright blue numeral design on black background with outline numerals on the left side
Bright lime green number 2 with diagonal stripes and flame-like details on black background, part of Superfried's 10x10 typographic series
Purple numeral 76 on black background with geometric line drawings and small numerals on left side, from Superfried's 10x10 typographic series celebrating a decade of design
Superfried poster for 10x10 project showing geometric numeral designs in gold outlines on black background with large angular number 4 in bottom right corner
Bright cyan number 5 in a bold, geometric typeface on a black background with outlined geometric shapes on the left and cyan text in the top right corner
Bright magenta numeral 6 with a curved hook design against a black background, part of Superfried's 10x10 typographic series
Black poster featuring an orange lightning bolt symbol and geometric line-drawn numeral on the left, with the number 7 in orange at bottom left corner
Geometric poster design by Superfried featuring peach-coloured isometric shapes with black diagonal stripes, alongside outlined numerals on a black background
Black poster with yellow geometric numeral designs on left side and large interlocking yellow shapes forming the number 9 on right, celebrating Superfried's 10x10 typographic series
Monochrome poster featuring geometric shapes and circular disc designs arranged vertically, with small typography and the number 10 displayed on the left side
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