10x10: Superfried aka Mark Richardson celebrates a decade of design
Superfried turns 10 years old today. The studio alias of self-taught designer Mark Richardson was originally founded in a London bedroom in 2007. You might remember his mini campaign to mark his move to Manchester in 2016; now Mark's decided to celebrate his epic birthday with a new typographic series, 10x10.
"This is a special milestone for me, so this year I wanted to develop something that represented the work over the past decade," said Mark. "Unintentionally, typography has become significant within my designs with a distinct focus on numbers in my recent personal projects. With this in mind, I decided to select my favourite 10 digits from my 10 strongest numeral sets – hence 10x10. This was really difficult, particularly with the sevens and eights which were usually the strongest within each collection.
"However, with a new birthday, it would be amiss to not create something new. So a completely fresh numeral set was also developed to complete the 10 – 5th row on the grey poster. With the numbers selected, a 10x10 logotype was designed to feature on the digital poster designs and teaser animes. Finally the addition of another year of work to the existing showreel – 10 years [highlights] in 30 seconds."
You can watch the showreel below, or discover more of Mark's work at superfried.com. Congratulations Mark on 10 years in business. Here's to another successful decade!