There's big ambition behind this new site design: its overarching goal was to show how bespoke digital and motion design can evolve a brand's story.
The Mill was founded 30 years ago, and now has studios in London, New York, Los Angeles, Berlin and Bangalore which work as creative partners for brands, agencies and production companies across moving image, visual effects and experiential mediums.
"It needed to reset its online presence to reflect its breadth of work and creative capabilities," says Studio Output, which has worked with The Mill on numerous projects over the years with clients including Sony PlayStation, Sony Music, Syco Entertainment and Viber. "The Studio Output team have great experience at creating digital platforms that allow for easy discovery of video, short and long-form content and this is exactly what was needed on this project," says Mark Hardy, senior vice president at The Mill.
The new platform needed to be immersive and memorable to do justice to the breadth of The Mill's work. It also needed to align with the teams around the world to understand what they needed from the site.
"While The Mill's reputation for advertising production was established the world over, its website needed to reflect its evolved offering in other areas," says Johanna Drewe, creative director at Studio Output. "Our brief was to tell The Mill's story in the most inventive and impactful way imaginable. The idea was to aid discovery and represent the studio's ethos. The core idea here is one of an 'infinite canvas', a seamless user experience where navigation is fluid and motion creates a sense of flow."
To enhance the user experience across mobile and desktop, Studio Output worked closely with designers and developers to create a bespoke site and content map that enhances how The Mill content is experienced across mobile and desktop.