Pentagram's Marina Willer crafts brand and 'virtual environment' for Unesco's annual summit

The moving identity conveys the "spirit of an ecosystem where ideas spark, collide, merge, grow and develop", as Pentagram puts it, reflecting Unesco's innovative and forward-thinking approach with its annual event. One that hopes to engage governments, NGOs, universities, business leaders, and other major organisations in exploring future scenarios for many aspects of society, the way we live and interact with each other and the environment.

This digital universe by Pentagram is designed to constantly change but is made of a family of components crafted and animated in 3D to represent ideas, thoughts, systems, which are unusual, using colours such as purple and mustard which are also unfamiliar and surprising.

"It's a real honour for us to work with Unesco," Marina tells Creative Boom. "What happened this year with the pandemic is an example of how unprepared we are for unprecedented scenarios, and the consequences can be tragic. It is very exciting for us to be part of this important discussion. Our design is about celebrating change, the energy of ideas and debate."

The event, which takes place 8-12 December 2020, will be led by Unesco's Head of Futures Literacy and internationally acclaimed Futures Literacy pioneer Riel Miller. Participants in the summit will include ministers, government leaders, ambassadors and thought leaders from many disciplines across the world.