Considered to be a place for young people to come together to create, explore and influence, Only was asked to capture the full spectrum of "underserved youth cultures" represented by the emerging station.
"We identified a passion for niche content as the founding principle of the station’s output," says Daniel Tweddle, co-founder of Only. "With the identity, we worked to position the station as the home of experimental youth content. A unifying brand idea – 'cut through the noise' – captured the radical and progressive spirit of the station."
Only's monogram for Transmission Roundhouse is bold, simple and direct. "Originally inspired by the movement of dynamic equaliser bars, the logo hints at broadcast and transmission. The unique form is deployed confidently across applications and lays a foundation for the wider visual language," adds Daniel.
Meanwhile, the visual language captures the spirit of progressive culture: "Current, not commercial – authentic, not faddy," continues Daniel. "Typographic expression inspired by the marque offers a range of volumes, embracing individual identity and unique self-expression."