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One Shilling: Beautifully designed football programmes from the 1960s and 1970s

One Shilling (1/-) is an ongoing showcase of beautifully designed football programmes, mainly from the 1960s and '70s.

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Stirling Albion Season 1973-74 Official Programme cover featuring red and white abstract imagery on a pink background, priced at 5p

The project is inspired by an immaculately kept and comprehensive collection of Aston Villa programmes by designer Matthew Caldwell's Dad, dating back to the late '60s, when his addiction ("and it is an addiction", notes Matthew) to holding a season ticket at the Villa, began.

He goes on: "I was always intrigued growing up, staring up at a bookshelf full of season categorised programme 'folders', which hadn't seen the light of day for years, and of course being forbidden to come within touching distance of their hallowed pages.

"It wasn't until recently that my intrigue re-emerged, and I was granted access to 'having a right good look'. As I turned the pages, the cheers of fans seemed to flood out of them, and the stench of balti pie splatters stained their pages. The games they must have witnessed, the swear words that these programmes must have heard – it was time that they too found their voice. I then started my own collection, so 'One Shilling' was born.

Rochdales 1975-76 Football League Division Four programme cover against Southport dated 28 February 1976, priced at 10p, with bold blue and white typography on a deep blue background
Wolves 71-72 official match-day magazine cover featuring yellow and cream design with black and white photograph of football action, priced at 7 pence

"In my eyes, these old things surpass any of the shiny, content-heavy programmes we see today. Using simple graphic elements, cheap paper, and more often than not a single staple, these mini artworks offer a glorious flashback to when football was a less monetised and better representative of the lives of the communities that used to hang on every pass, save and goal.

"Like the footballers of their day, they have never asked for attention. They had simply served their purpose as informational publications that capture the mood and spirit of the game when it was once so humble.

"Currently only living on the Instagram page @1_shilling, I plan to expand the project into a website, where people can submit their own finds, building an online museum of programme designs - potentially manifesting itself in a programme of programmes… one day!" Show your support for the project here.

Three black and white photographs of 1960s football action with the headline "O-Oh, so close again!" showing near-miss moments during matches with large crowds in the background
Queens Park Rangers versus Carlisle United football programme cover from April 1968, featuring a green and cream chessboard design with illustrated players and the match details
Vintage Brentford FC programme cover featuring two footballers in action against a red background, with bold typography and black and white photography from the 1960s or 1970s
Fulham v Notts County football programme cover from 1985 featuring an aerial view of a pitch with players positioned across it against a bright green background
Luton Town programme cover from 1972 featuring bold white typography and a grid of 12 black and white player portraits on an orange background
Port Vale Match Magazine cover featuring a black and white photograph of a women's football team arranged in rows, circa 1960s-70s
Vintage Stoke City versus Fulham football programme cover from 4 December 1965, featuring a simple black and white illustration of a smiling man's face on white paper with red text and border
Albion Review programme cover from 31st August 1974 featuring Brighton and Hove Albion versus Chesterfield in Football League Division III, with a dolphin logo in a white diamond on blue background
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