One & Other serves a new brand identity for The Darling restaurant

When The Darling planned to launch its oyster bar in Charleston, South Carolina recently, it called upon the talents of One & Other to help with its brand, print design and website.

Taking inspiration from the restaurant's sustainable approach and use of local ingredients, whilst adding a little retro twist to pay homage to the classic oyster bars of America's past, the studio – led by Will Allport and Ky Coffman – produced an elegant and timeless identity.

Just like One & Other, the resulting look and feel is the perfect balance between function and beauty, masculinity and femininity, old and new. We especially love the vintage-style typography and the grownup colour palette of soft pinks and greys contrasted with dark navy and rich green. Discover more about the project at

Photos by Andrew Cebulka. Interiors Smith Hanes Studio. All images courtesy of One & Other


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