Mr.M ideas studio's varied and clean approach to graphics across scholarly and arts clients

Maurer explains: “Heart & Sold has a clear message that the artists’ work should be judged on merit and not on a condition. I’ve been involved with the organisation from the very beginning, creating and developing a brand that helps raise awareness, generates funds and supports the artists and their families.” The identity is based around a clever hook device that both subtly references the heart of the name, and the idea of hanging art. A red and gold colour palette is eye catching and bold, also giving a sense of pride and heritage.

In the agency’s work for University of London’s Shakespeare: Metamorphosis Exhibition at Senate House Library, it was tasked with creating the branding, print and exhibition design for the show. The route chosen was inspired by the “seven ages of man” soliloquy in As You Like It, and aims to reflect the exhibition’s reflections on “the metamorphosis that Shakespearean scholarships and texts, as well as perceptions of the man himself  have undergone” in the past 400 years.