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Annual festive animation reflects on a challenging year for Manchester people

As far as we're concerned, it isn't Christmas until Manchester City Council's in-house design studio, M–Four, reveals its annual festive campaign. And this year, the team has once again collaborated with Kilogramme to create an animated film that reflects on how the city has come together during a global pandemic.

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It makes quite the contrast to previous instalments, as Chris Jennings, lead designer at M–Four explains: "Traditionally, our festive film would highlight the attractions, events and days out that make Manchester such a special place at this time of the year. This time, of course, many of these events have had to be cancelled or postponed because of the pandemic."

With that in mind, the film's theme for 2020 is one of shared experiences. It takes a jovial look at the challenges we've faced, including the precarious balancing act of working from home while home-schooling, video calling family to stay in touch, learning new skills – baking in particular! It also pays tribute to our clapping for carers, and remembers how the region pulled together, supported one another and showed true Mancunian spirit.

Speaking of the brief, Jon Turner, director at Kilogramme, said: "We got everyone from the studio together (virtually) to share some of the experiences that were relevant to us, our friends and families and began to build a story. It was hard to whittle the choices down, but the final combination of funny and touching moments are experiences that we felt would be familiar to a wide range of people across Greater Manchester. The resulting film is one we are very proud of, and it will hopefully bring a smile to the face and maybe a tear to the eye of everyone who watches it."

Craig Green, lead designer at M–Four, adds: "We recognised that despite the challenges faced this year, the city is full of hope and determination. I think viewers will identify with some of the funny and touching moments they'll see in the animation."

Illustrated man wearing glasses and lanyard with ID badge and woman with blue hair wearing NHS badge against pink background, with child illustrated on right
Man in blue shirt holds flaming pan while two children watch from behind a counter in a kitchen setting with purple walls
Woman and three children in a kitchen, with one child holding up a drawing, depicting a scene of home life during the pandemic
Woman holding a mobile phone while looking out a window with a "Thank you key workers" rainbow sticker visible on the glass
Two window panes show a family celebrating Christmas indoors, with a decorated tree adorned with baubles and a star on the right panel
Two women chat by a window with a potted plant, one wearing pink and the other in a black top, in an animated illustration from Manchester City Council's 2020 festive campaign
Woman at a window waving enthusiastically with a laptop displaying a video call on the desk beside her
Illustrated family of four looking out of a window decorated with fairy lights and a Christmas tree, with NHS and rainbow stickers visible on the glass
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