London's TSOWC visually answers some questions to the V&A's The Future Starts Here

From smart appliances to satellites, artificial intelligence to internet culture, The Future Starts Here is a new exhibition at the V&A museum that brings together more than 100 objects as a landscape of possibilities for the near future.

The Studio of Williamson Curran (better known as TSOWC) was commissioned by the V&A to produce the marketing and on-site graphics for the major summer show.

Using a series of questions to illustrate the diverse range of topics, the East London agency commissioned photographer Kulbir Thandi to capture four of them which were then used to create a cohesive campaign that ran across online, out-of-home and social assets. Questions like, could your toaster turn against you? Or will your boss be an algorithm? Does democracy still work?

Discover more of TSOWC at