Jiaqi Wang's infectious positive energy
When asked about her style, illustrator and motion graphics designer Jiaqi (Jackie) Wang keeps it simple: "bright colour line art".
While straight and to the point, this description speaks to her deeper creative intentions: "I always want to bring positive energy to my work, and I love bright colours!" Wangs tells us.
Whether it's for corporate clients like Apple or Starbucks, for philanthropy initiatives like the work she created to support Unicef UK, or her recent work for the neo-psychedelic band Khruangbin, Jiaqi's positive energy shines through bright and clear. Her intentional use of colour mixed with her enthusiasm for creative story-telling has attracted supporters far and wide.
Based in Los Angeles but having lived in the Netherlands, UK and Italy ("ate a lot of pizza," she adds), she's a China-born-and-raised illustrator and animator that brings her global experiences into her work. Her work involves imagination about daily life, full of colours, visual design and character design, specializing in 2D moving images and motion graphics.
"Usually, I get inspired by people: just by observing people on the street. It's all I need. I love taking pictures, sometimes bringing them back to my photo gallery. It is kind of my secondary memory storage place: when I find any cute moments in photos, they become my 'sparkle'."
Speaking on her creative process, Jiaqi continues, "all my works are digital, but I love the earlier stage of concept. I love using pencil on paper, eventually bringing it into Adobe Illustrator to see the clean lines."
While Wang is continually grateful for the variety of work she has done up to this point, she points out some of her favourite projects, having been with clients that allow for the most creative freedom.
"I think art itself can have a huge impact on the future [for all of us] because it's attractive. Artists can help develop a visual language, lead the conversation and develop communication. Artists are the closest groups that can access tons of different media outlets and space to communicate these messages, small or big. Used wisely, we can make a better future."