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InspirationGraphic Design

IYA’s simple, classy brand identity for Lost Property of London

London-based creative studio IYA has developed a classy new identity for handmade leather goods brand Lost Property of London (LPOL).

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Selection of Lost Property of London brand collateral in natural kraft and grey cardstock, featuring the LPOL logotype with letterpress detailing and cut-out elements

Each of LPOL’s bags is cut, skived, riveted, sewn, edge-dyed, buffed, checked and finished by hand. This handcrafted element, along with LPOL’s use of natural materials, muted colours and balance between distinguished Britishness and a modern minimalist Scandinavian aesthetic, has provided the inspiration for the overall look of the brand’s new identity.

The team at IYA developed a bold logotype with subtle cuts, reflecting the details and quirks you can only get from the handmade process, and carefully selected stocks and finishes for brand collateral to reflect premium quality of the brand.

Letterpress specialists Typoretum were then brought on board to bring it all to life using vintage machinery, giving the new brand materials a contemporary yet traditional feel.

LPOL business card and tan leather card holder displayed on marble surface
LPOL business card and leather key fobs in navy, black and yellow displayed on a cork surface alongside marble accessories
LPOL business card with letterpress printing, displaying the brand name and Shop Showroom Studio details on natural card stock in a minimal interior setting
Dark navy business cards for Lost Property of London displayed on a circular wooden cross-section with natural growth rings
Two LPOL opening party invitation cards, one with dark navy background and one with terracotta, displaying the logo and event details in white and black text respectively
LPOL storefront window displaying the brand name and tagline "Shop. Showroom. Studio." with blue leather bags and hanging pendant lights
LPOL retail display featuring leather goods, wooden pedestals, plants and pendant lighting against terracotta and dark walls
Kraft paper envelope with embossed lines showing Lost Property of London's minimalist branding design
Close-up of Lost Property of London branded leather bag with letterpress-printed logo and subtle cut details visible on the cream-coloured surface
Tan leather saddle bag with cream strap displayed on white plinth against textured brown wall, with green plant leaves visible beside it
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