New York design studio Placeholder has created a bespoke typeface for furniture brand Burrow that references the mid-century period of the design movement.
With much of Burrow’s furniture collection influenced by the period, Placeholder partnered with Swiss type-foundry Grillitype, to come up with GT America Burrow, a nod to 1950s modernist typefaces.
Inspired by GT America Extended Regular, but with a more narrow width and heavier weight, it has a wide san serif type and horizontal stroke endings.
At the same time, Placeholder also art directed the brand’s ‘make yourself at home’ campaign, a candid series of photographs using real New Yorkers in their own apartments.
Placeholder was founded by New York-based Japanese artist Sho Shibuya, whose beautifully created ‘Katakana’ Japanese letterforms use different materials and techniques, from painting to paper cuts. His Instagram is a real joy to follow, take a look!