Internet Famous Pets: Discovering the creative secrets behind pet fame

LA Corgi

These pet parents have created a business around their animals – the business of making you smile. Their pets’ hundreds of thousands of followers on social media are a by-product of their original goal: bringing joy and laughter to friends (and then fans).

Teaming up with Adobe Create, Creative Boom travelled to Los Angeles and met with Hamlet the Piggy, Norbert the Dog, Geordi La Corgi, and Jess Rona to learn the secrets of pet fame. None of them set out to break the Internet. More often than not, fame happened naturally – nonetheless, it’s a big responsibility that they don’t take lightly.

LA Corgi

LA Corgi

Hamlet

Hamlet

Norbert

Norbert

In addition to providing a daily dose of escape, these adorable animals bring awareness to brands and rescue organisations, do philanthropic work like volunteering at hospitals, and often donate their earnings to charities that their humans are passionate about. Their fame has also had the power to catapult their humans to different careers and life paths.

Using Adobe products like Adobe Photoshop and Photoshop Mix to refine their content, perfecting the art of taglines and hashtags, and keeping their fans and followers wanting more are all part of the job. Watch the video below to find out more about the secrets behind pet fame.

See more videos in Adobe Create’s Creative Voices series.

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