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InspirationGraphic Design

The Foreign Office creates identity for Volocopter, the world's first multicopter

Hamburg design studio The Foreign Office was recently tasked to establish a brand for Volocopter, an innovative company that is developing the world's first manned, fully electric and safe VTOL – a vertical take-off and landing aircraft, to you and I.

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Volocopter business cards showing minimalist black and white design with circular instrument-inspired motif on the reverse side

From identity to digital experience across all channels, they developed the visual appearance along with the stationery, 3D modelling, the livery, a new website and image concepts. "As a basis for the visual framework, we took inspiration from a classical aviation environment like the pilot’s cockpit," explains studio founder, Mario Jilka. "Graphical elements from tools like the altimeter or the airspeed indicator are integrated into the branding to give orientation and a distinct support to the brand message on any medium."

We like the simple monochrome palette with splashes of yellow, along with strong and confident typography throughout, quite obviously to introduce this new and evolving product to what will initially be a cynical market and evoke feelings of safety, quality and trust. Nice work The Foreign Office.

Volocopter logotype in white letters on a black background
Volocopter brand identity system displaying black and white stationery, t-shirt, tote bag and pencil with circular aviation-inspired logo elements
Volocopter brand identity by The Foreign Office displayed across stationery including black business cards, letterhead, a pen, and white documents with minimalist circular design motif
Volocopter brand stationery and identity materials including black boxes, grey cylinder, black marker pen and printed documents arranged on white surface
Volocopter branding on a black pen placed atop printed black and white stationery materials featuring the company's aircraft-inspired design
Open magazine spread showing The Foreign Office's Graphical Framework page for Volocopter, featuring cockpit-inspired design elements and aviation instruments in black, white and blue
Volocopter website displayed across laptop, desktop monitor, tablet and smartphone screens, showing electric aircraft and "Reinventing Urban Mobility" messaging
Volocopter website displayed on tablet and mobile phone showing drone imagery and product visuals with "Reimagining Urban Mobility" headline
Volocopter's white electric vertical take-off and landing aircraft shown from above against a circular background, with the tagline "Mobility in three dimensions: urban, autonomous, on demand
Line drawing of Volocopter's electric vertical take-off aircraft shown from above with propellers extended, set against dark background with "Reinventing Urban Mobility" text
Volocopter advertisement on a street shelter showing an electric aircraft against a city skyline at sunset
Volocopter advertising display in a modern interior showing a man viewing a cityscape with an electric vertical take-off aircraft illustrated against the skyline
White and grey Volocopter electric aircraft hovering above a city skyline at sunset with waterfront and buildings visible below
Volocopter electric multicopter flying above a dense cityscape bathed in golden sunlight, with its aircraft number visible on the fuselage
Man standing in high-rise office overlooking city skyline with illustration of Volocopter electric aircraft displayed on glass window
Volocopter electric multicopter with distinctive curved rotor arms hovering above a cityscape at dusk, with buildings and a river visible below
Volocopter multicopter hovering above misty rolling countryside at sunrise, showing the aircraft's registration marking and electric rotor design
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