Good news for seagulls fans (the football club, not the bird)

However, turns out Seagulls is the fond nickname for Brighton & Hove Albion football club, which has had a good few years of late—in the 2016–17 season, the team was promoted to the Premier League, ending a 34-year absence from the top flight.

It's also done alright for itself design-wise. Last year local design firm Filthy Media designed the club a new typeface, Filthy Seagull Display, ahead of its first game of the season. "We are immensely proud of our local club and our hometown of Brighton, so we decided to create a typographic campaign that celebrates their second season in the Premier League," the team said when it launched the project in 2018.

"Using one of their famous chants as the basis for our posters, Filthy Seagull Display is a typeface full of imperfections and character, a true reflection of the city we call home."

Now, the typeface is being used across a set of wall graphics for the East Stand concourse at the Falmer Stadium in Brighton.

Vintage monochrome photographs of Brighton & Hove Albion players in action, displayed as large wall graphics using the Filthy Seagull Display typeface on a blue background

Crowd of football supporters gathered beneath a large blue wall display featuring white "SEAGULL" lettering and chants text at Brighton & Hove Albion's stadium

Blue wall at Falmer Stadium featuring white vertical stripe graphic patterns and four panels with Brighton & Hove Albion club chants in Filthy Seagull Display typeface, with a person viewing the installation below a TV screen

People standing in front of a blue and white wall displaying large letters spelling out a word at Brighton & Hove Albion's Falmer Stadium

"The concept for the main wall was to utilise the typeface to create a fly poster campaign, illustrating the clubs chants and songs from the stadium terraces," says Filthy Media.

"The second wall displays statistics, celebrating the seagulls first season in the Premier League, the third wall pays homage to Glenn Murray's 100th goal for the club, the fourth wall features quotes from fans alongside location photography from the Sussex coastline, and the fifth wall shows a history of the club crests from 1948 to 2011."

The team produced and installed all the wall graphics using a 3M Film Wrap, heat-sealed directly onto the concrete render, "lending itself perfectly to the fly poster aesthetic."

Four people viewing framed Brighton & Hove Albion club badges and crests displayed on a blue wall marked with years from 1998 to 2004

Supporters viewing a blue wall graphic at Brighton & Hove Albion's stadium featuring large white text and silhouettes of players from the Filthy Seagull Display typeface campaign

Bright blue wall at Falmer Stadium featuring white vertical stripe panels with Filthy Seagull Display typeface displaying Brighton & Hove Albion football chants and club statistics

Person running down a white corridor beneath three signs reading "SEAGULLS" in blue lettering, leading to stairs and daylight at Brighton & Hove Albion's Falmer Stadium

And while, again, I know next to nothing about football, what I do know is that this is a strong, bold and somehow nostalgic but modern display font; and boy oh boy is that a nice shade of blue. Apparently, though, Brighton & Hove Albion football club is the "best team in the land", according to one fan whose words have been immortalised in print for the campaign. We've no reason to argue.

Filthy Media was set up in 2004, and it says its "benchmark for graphic design came from our love of music, where creativity ran free, and the rules were there to be broken... every project we tackle is still based on this ethos. This means there is no house style and no preconceptions."

The agency works with clients including Adidas, BBC, David Rodigan, Boxpark and Sony BMG across everything from advertising and brand identity to strategy, film production, packaging, typeface design, web design and build and more.