Karan Singh, David Vanadia, and Quentin Monge have collaborated with ice cream brand Magnum to create limited-edition beach towels that encourage us to practice safe social distancing on holiday or in our local park.
Measuring 10ft and drawing inspiration from the ice cream's iconic silhouette, the bespoke line is part of Magnum's #TrueToPleasure campaign by LOLA MullenLowe which partners with multi-platinum singer, songwriter and activist, Halsey. "The beach towels enable two people to be comfortably seated while still maintaining a safe distance of at least two metres, enabling them to keep the pleasure and keep the distance," says the brand.
It's not the first time Magnum has worked with creatives, championing established and emerging artists and designers across fashion, art and culture. In 2018, it collaborated with Thomas Danthony on a series of outdoor murals. And last summer, it joined forces with Brendan Monroe on an outdoor artwork in Shoreditch, London.
This time around, Magnum appointed Karan Singh, an Australian artist and illustrator whose work is bold and colourful, a playful reimagination of op-art minimalism mainly focusing on depth and dimension through pattern and repetition. It also collaborated with French artist and illustrator David Vanadia who has a minimalist style and enjoys using mediums such as engraving, cut paper or digital.
Then there's Quentin Monge, who grew up on a beach in the south of France, where he started out drawing simple silhouettes in the sand. Today he lives and works in St Tropez, where those summer vibes of his childhood by the sea continue to influence his colourful work through his minimalist characters and beautifully composed patterns.