Fieldwork designs "Like A Woman" campaign for Penguin's celebration of female writers

To mark this year's International Women's Day, Penguin, in partnership with Waterstones, has launched a pop-up bookshop stocked solely with titles by iconic female writers, including Malorie Blackman, Iris Murdoch and Caitlin Moran to Malala Yousafzai, Zadie Smith and Margaret Atwood. Based at 1-3 Rivington Street in East London, the store is open until 9 March and is part of a wider campaign called Like A Woman.

For the visuals, it appointed Fieldwork to work alongside its in-house creative manager, Zainab Juma. Using hand-written type, the Manchester studio created postcards, posters, signage, and interior features for the bookshop, making the lettering and patterns for each individual piece by hand. The result is a bold and colourful identity that celebrates strength and confidence.

"Women’s voices being heard and taken seriously is key to achieving gender equality, and with The Like A Woman Bookshop we’re making room for those voices to be elevated and celebrated," says Zainab. "We’re creating a space where readers can look to incredible writers, activists and pioneers for the inspiration to go forward and make change like a woman."

Proceeds from ticket sales will be donated to Solace Women’s Aid, who have been providing support and shelter for at risk women in London for over 40 years. You'll also have the chance to purchase books to be donated to children housed in Solace Women’s Aid refuges.