Fieldwork designs 'Like A Woman' campaign for Penguin's celebration of female writers

To mark this year's International Women's Day, Penguin, in partnership with Waterstones, has launched a pop-up bookshop stocked solely with titles by iconic female writers, including Malorie Blackman, Iris Murdoch and Caitlin Moran to Malala Yousafzai, Zadie Smith and Margaret Atwood.

Based at 1-3 Rivington Street in East London, the store is open until 9 March and is part of a broader campaign called Like A Woman.

For the visuals, it appointed Fieldwork to work alongside its in-house creative manager, Zainab Juma. Using hand-written type, the Manchester studio created postcards, posters, signage, and interior features for the bookshop, making the lettering and patterns for each piece by hand. The result is a bold and colourful identity that celebrates strength and confidence.

"Women's voices being heard and taken seriously is key to achieving gender equality, and with The Like A Woman Bookshop we're making room for those voices to be elevated and celebrated," says Zainab. "We're creating a space where readers can look to incredible writers, activists and pioneers for the inspiration to go forward and make a change like a woman."

Proceeds from ticket sales will be donated to Solace Women's Aid, who have been providing support and shelter for at-risk women in London for over 40 years. You'll also have the chance to purchase books to be donated to children housed in Solace Women's Aid refuges.


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