The Canadian graphic designer explains how she harnessed social media to help propel her into a professional career.
Social media might be problematic in many ways. But many creatives have successfully harnessed it to attract attention to their work and boost their careers. And Canadian graphic designer Janine Heinrichs offers a great example.
In May 2020, she was searching for work as a designer. Although she didn't have a degree, she had taken a three-month intensive course with Shillington in New York the previous year. However, she struggled to find the right opportunities amidst the global pandemic. So, to fill the time and continue developing her skills, she began a challenge entitled 365 Days of Grunge Typography Posters.
Posting new designs every day online helped to teach her about overcoming the fear of failure, learning from mistakes, and producing work faster and faster. In the process, she built a collective following of over 150,000 followers on TikTok and Instagram.
"I learned a lot of things during that time, but if there's one thing that stood out for me, you don't have to go to school to become a graphic designer," she says. "Instead, it might actually be best to regularly produce work and share it with others to attract opportunities to yourself rather than trying to impress people with your credentials.
"By the end, I had an inbox full of exciting design opportunities simply because I was able to overcome perfectionism and effectively market myself on social media," Janine continues. "This experience got me thinking: 'If I can accomplish something like this, surely other designers can do the same, if not better?'"
Crucially, she adds: "I realised that it's not necessarily a matter of being exceptionally good at design. It's more about having the willingness to be bold, share your work, and ultimately overcome the perfectionism and imposter syndrome most creatives suffer from."
From this starting point, she started a blog called Janine Designs Daily. "I aim to encourage other designers to be bold, share their work, and attract their ideal clients and opportunities," she says.
She's kept it up since, and it's well worth a look. The website features a great combination of articles, useful resources and inspiration from Janine's own life, plus there's a free ebook for anyone who wishes to follow in her footsteps. Check out Janine Designs Daily here.