Cute and playful branding for a new baby-friendly cafe in Montreal

Canada's Studio Caserne has just created this cute and playful brand identity for Village Café, a baby and child-friendly cafe in Montreal, which has just recently opened its doors.

Focusing on simple lines, gentle pastel colours and a clean-cut font, the branding gives the cafe a fresh and appealing look that translates across the physical space, signage and marketing materials, right through to the company's new website.

The logo design immediately draws on the cafe's USP with a playful buggy, making it extremely clear that all babies and children are welcome. With gorgeous letterpress business cards in a variety of colours and branded baby clothing to boot, it's a successful identity that plays beautifully to the client's brief.


Get the best of Creative Boom delivered to your inbox weekly