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40 Days of Dating, a new project by long-time friends Timothy Goodman and Jessica Walsh

It's February and love is in the air. It's also in this book, entitled 40 Days of Dating by New York-based graphic designers and long-time friends Timothy Goodman and Jessica Walsh.

Written By:
All images courtesy of Timothy Goodman and Jessica Walsh

All images courtesy of Timothy Goodman and Jessica Walsh

After finding themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit—could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose.

"What began as a small experiment between two friends became an Internet sensation, drawing 10 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since."

You can find out more about the project here or purchase the book for yourself.

Collection of colourful books and materials from 40 Days of Dating project arranged on bright yellow background, including the red cover of the main book
Two hardcover books for 40 Days of Dating displayed against a blue background, showing portraits of Jessica Walsh and Timothy Goodman on their respective spines with anatomical annotations
An open spread from the 40 Days of Dating book showing a dark left page with text and a white right page with printed content, displayed against a bright red background
Open book spread showing text on left page and grid of six vintage photographs with captions on dark right page from 40 Days of Dating project
Open spread from 40 Days of Dating book showing a grid of colourful daily entries with handwritten text and illustrations on dark background
Opened book showing "Essays on Love" chapter title on left page and "One in an Awesome Number" essay text on right page against bright green background
Open book spread from 40 Days of Dating showing a blue page with handwritten text about maintaining energy in relationships and a red page with bold geometric typography, set against a yellow background
Open spread from 40 Days of Dating book showing text-filled left page and right page with "What Happened Next" title in white handwriting on black background against red surface
An open yellow spread from the 40 Days of Dating book displaying illustrated figures, vintage photographs, text blocks and icons on a purple background
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