Crafting the BBC Philharmonic's American Adventure season

Salford-based creative design agency Raw has developed the visual identity and campaign for the BBC Philharmonic orchestra's American Adventure season which gets into full swing this month at Manchester’s Bridgewater Hall.

Collaborating with award-winning paper artist and illustrator, Helen Musselwhite, they have created the new materials for the orchestra's marketing and advertising activity through unique pieces of paper art that each embody the orchestra’s progressive and inspirational performances. This tactile and crafted approach aims to bring a wider audience to the concerts and increase ticket sales.

The BBC Philharmonic will be performing a number of key concerts at The Bridgewater Hall over the season, which will take place from now until May 2016. The season celebrates the music, influence and inspirations of Leonard Bernstein, taking audiences on a journey through his vibrant musical career.


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