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InspirationGraphic Design

Crafting the BBC Philharmonic's American Adventure season

Salford-based creative design agency Raw has developed the visual identity and campaign for the BBC Philharmonic orchestra's American Adventure season which gets into full swing this month at Manchester’s Bridgewater Hall.

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Stack of marketing materials for BBC Philharmonic's American Adventure season, featuring paper art illustrations of a red vintage car and musical instruments by Helen Musselwhite

Collaborating with award-winning paper artist and illustrator, Helen Musselwhite, they have created the new materials for the orchestra's marketing and advertising activity through unique pieces of paper art that each embody the orchestra’s progressive and inspirational performances. This tactile and crafted approach aims to bring a wider audience to the concerts and increase ticket sales.

The BBC Philharmonic will be performing a number of key concerts at The Bridgewater Hall over the season, which will take place from now until May 2016. The season celebrates the music, influence and inspirations of Leonard Bernstein, taking audiences on a journey through his vibrant musical career.

Layered paper art illustration of a city skyline framed by autumn leaves in shades of red, orange and yellow, with green foliage and a river in the foreground
Two white swans face each other with their necks forming a heart shape, set against a black and white textured paper art background with circular elements
Illustration of a woman in a red dress on a fire escape of a New York building with an illuminated bridge silhouette in the background at sunset
Diagram showing Leonard Bernstein at the centre connected by lines to four circular icons labelled USA, Europe, Copland and Koussevitzky, representing influences on his musical career
BBC Philharmonic's American Adventure season marketing materials featuring paper art illustration of Leonard Bernstein in profile against a red background
Flat lay of red and cream printed marketing materials for the BBC Philharmonic's American Adventure season, featuring paper art designs and photographs
Bus shelter advertising display for BBC Philharmonic's American Adventure season featuring paper art illustration of an arch-shaped natural landscape in orange tones
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