Oslo's Bielke&Yang creates playful, colourful campaign to help keep restaurants afloat

Oslo-based design studio Bielke&Yang seems to love good food—so much so that it’s worked on a self-initiated project to try and keep restaurants afloat in the wake of the pandemic and its impact on small businesses.

The studio has created a campaign to encourage people to buy more gift cards, order more takeaways and tip generously, focusing on a set of colourful stickers that people can download and share “in whatever way you like as long as it’s in support of this cause,” says Bielke&Yang.

The cute, simile black line-based illustrations were created by Jon Arne Berg, Nicole Kamenovic, Ole Magnus Saxegård and Oscar Grønner; while the copywriting was taken care of by Alexander Fallo.

The campaign has been promoted across the studio's Instagram, and as of 12 November, had already been shared and used 400 times by restaurants and individuals.

"Our main idea and goal for the campaign are to get creative agencies to buy gift cards as this year Christmas present for all employees," says designer and partner Christian Bielke Steffensen. "Most companies buy Christmas gifts either way, so it's a simple way to give something back to the ones that are struggling the most. But also to highlight their favourite restaurants and remind people that we need to support them for them to survive."

Founded in 2012, Bielke&Yang specialises in branding and identity design, working with a range of clients ranging from small start-ups to established companies and organisations, including Helseutvalget, an organisation that promotes better sexual health in the LGBTQ+ community; The Norwegian Radiation and Nuclear Safety Authority and restaurant Maaemo.