Charlotte Jade creates new bespoke patterns for UK-wide Costa coffee stores

Hand-drawn by Charlotte O'Reilly, founder of Charlotte Jade, the new design debuted in Costa's Edwalton Drive-Thru and will be rolled out in London this summer, followed by new Costa stores across the UK.

The bespoke pattern incorporates Costa's red brand colour through its depictions of Trio Stromanthe leaves. Elsewhere in the designs are Columbian Arabic beans, Vietnamese Robusta beans and plants including palms, banana leaf, Philodendron Xanadu Monstera leaves and Lanonia Centralis.

As with other Charlotte Jade patterns, the imagery is based on the concept of "biophilic design", using natural imagery to reduce stress, aid mental wellbeing and improve productivity. The new patterns make Costa stores calmer and more relaxing while incorporating ownable brand elements with the designs.

O'Reilly's process begins with pencil drawings, which are brought to life through digital colouring. "We wanted to create a pattern that represented the story behind the brand," says O'Reilly. "It was important to bring inspiration from [Costa coffee beans'] growing areas, such as Columbia, Vietnam, Brazil and others into the pattern design and coffee shop. The idea was to create a pattern that blends the native plants from each country and showcase the coffee plant growing in amongst them. As with all of our designs, we wanted to bring the outside in!"

Other Charlotte Jade clients include Kelly Hoppen, LUX* hotels, Daisy Green Food Company, Mitchells & Butlers and Slug & Lettuce.