Photography project curated by Vogue alums asks, 'what made the '90s so remarkably timeless?'
Platform Photential is behind The Nineties Project, a photography-based, three-part exploration of the decade through the work of 23 international creatives.
The idea is to "capture what made the '90s so remarkably timeless" through examining and aiming to distil its fashion, art and culture. The result is an exhibition of photographs by 13 "90s kids", six presentations of archive images and a fashion merchandise ready-to-wear range. Those involved in the project include former Vogue Ukraine editor Sonya Kvasha, photographer Roger Ballen, writer Ana Folguera, photographer Tania Franco Klein and emerging Russian nightlife photographer, Arnold Veber, among others.
The 13 "90s kids" showing their work are Clémentine Balzaen, Malick Dobian, Lindsay Ellery, Tania Franco Klein, Luca Khouri, Daniil Kotliar, Morgan Maher, Jan Philipzen, Kristina Podobed, Chanell Stone, An Simin, William Waterworth and Toby Zeng.
"The foundation for what we know as 'cool' today, this was the decade that gave us the rave scene, Chloë Sevigny, supermodels and Meisel covers for Vogue Italia," says Photential. "The '90s were also the birthplace of the digital age, paving the way for the technological revolution and giving rise to the modern-day social media influencer.
"The 1990s weren't just about Cobain, Moss and Jobs, but they were an era of self-discovery, tolerance and unpretentious sensibilities. As we enter another new year of advancement, Photential asks, 'how can we use the stories and emotions in photography to capture what made the 90s so remarkably timeless?'"
The historical images on show include a presentation by the researcher, writer and curator Yining, kicking off on 11 February and taking audiences to 1990s China. Next is Maunac, showing visuals from historical events like the fall of the Berlin Wall and the Rwanda Genocide. Influential photographers Ballen will present "eerie portraits from the '90s," chosen to reflect on the decade from a "macro-historical and political perspective". The final presentation, opening on 11 March, will include images by photographers like Boris Mikhailov, Hiroshi Sugimoto and Jeff Wall.
The ready-to-wear fashion piece was created using visuals by Moscow nightclub photographer Arnold Veber and will mirror his work's raw aesthetic while investigating contemporary fashion's fondness for the '90s.
The Nineties Project launches on 4 February 2021.