Cabeza Patata's character series explores the idea of balance with a high-fashion twist

The London-based director duo of Katie Menzies and Abel Reverter, whose clients include Google, Apple, Spotify and The New York Times, investigate balance in different forms in the project: a series of four key settings with characters balanced in unexpected compositions.

By positioning graphical characters in realistic settings, they create a slightly disorienting image for the viewer: something that at first glance might look like a photoshoot is given a new and unlikely dimension by introducing a stylised character.

To stress the main idea of the balance between the characters and their surroundings, they gave them abstract positions with which to interact with each other. These create unusual lines, which focuses the audience's eyes on unexpected details.

The pair also introduced abstract shapes to further accentuate the feeling of balance in the images. Given the abstract nature of the series and the particular focus on the balance between the graphical and the realistic, the aim was to make the characters to feel as elevated and powerful as their surroundings. This is reflected in the choice of more unusual and high-fashion clothing.