B&B went for a combination of the reassuring familiarity of mainstream chocolate design cues mixed with a modern vibrancy. Bold typography creates a 'halo' in the negative space (pretty clever), and a radiant colour palette aims to showcase the positive and celebratory quality of the product. A little foil and embossing bring a touch of luxurious shine, too.
Even better, Raw Halo’s packaging is 100% recyclable and entirely plastic-free. On the inside of the wrapper are details of the brand’s ethical credentials, from how the ingredients are sourced to the production process and a partnership with the charitable organisation One Tree Planted. Captured in the brand’s bright and honest tone of voice, this inner detail allows the design of the outer packaging to remain pared back with the brand name and logo taking pride of place.
Shaun Bowen, the creative partner at B&B studio, says: "The premium chocolate category is closely aligned with luxury, and has followed its evolution from exclusivity and affluence, exoticism and craft to now having a new focus on health and wellness.
"With a product that stands at the forefront of this evolution, Raw Halo sets a new benchmark for the premium chocolate category, with an identity that feels celebratory, not worthy or pretentious."