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ABC for Adults is a hilarious and sinister parody of 1970s children’s learning books

"A lot of my work involves telling a story or making a statement by parodying a very recognisable visual language," says illustrator Toby Leigh. His latest project is no exception, sending up the familiarly small-c-conservative imagery of early learning books.

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Three panels from Toby Leigh's parody ABC book showing a snarling dog, scales with white powder and money, and a man clutching his chest in distress against coloured backgrounds

"I’ve always been amused by children’s books from the past, and the hysterical saccharine world they portray," says Leigh. "A few years ago I found a children's ABC book from the 1970s in an antique shop in Wiltshire. I’d had the very same book as a child, and It was fascinating for me to revisit this innocent illustrated world as a cynical adult."

His response was to create his own version, painted in the same style, but with the seemingly innocent words – Apple, Dog, Queen, and so on – twisted into sinister adult themes. "The obvious way to do such a book would be to just draw adult things: D is for Drugs, P is for Porn etc. But this felt like a crude approach and it seemed far more terrifying to use actual words you’d find in a kids book, but let the way the words were interpreted through the illustrations create the narrative," says Leigh."I wanted the book to be more than a simple throwaway gag."

While the majority of the pages are very much humour-oriented, others highlight serious themes, such as terrorism, animal cruelty and the treatment of disabled ex servicemen and women. Leigh created the images using the iPad Procreate and an iPencil with a great drawing programme for the iPad called Procreate. I also used Photoshop.

The book has already been published in French by Ici Meme, and it’s soon to be published in the US, but Leigh has struggled to find a publisher in UK: "Two quite well known publishers said they would publish the book if I changed some of the images," he explains, "most notably the Queen image and the one showing a disabled and homeless Iraq war veteran. I was’t interested in creating a watered down version of the book, so I decided to crowd fund it myself via Unbound."

Stacked coloured blocks labelled a, b and c on a bright yellow background with a hand setting fire to the top block and a young girl standing to the side, with text reading "for adults
Letter C with the word "computer" below it on the left, and a vintage IBM desktop computer with keyboard on a green background on the right
Letter 'd' in blue with the word 'dog' beneath it on the left; on the right, an aggressive brown dog with bared teeth straining on a lead against a light blue background
Green letter F above the word fox, and a huntsman on horseback holding a dead fox, both on lime green backgrounds
Lowercase h in white on pink background labelled "heart", next to illustration of an older man in shirt and tie clutching his chest in pain against pink background
Letter K with the word kilogram beside it, paired with scales weighing a block of cocaine and cash against a yellow background
Left panel shows a stylised nose symbol in orange on peach background with the word "nose" below it; right panel shows a surgical procedure being performed on a person's face against an orange background
Letter P with policeman character holding a baton against pink background from Toby Leigh's ABC for Adults parody book
Left panel shows a blue lowercase 'q' with the word 'queen' beneath it; right panel shows a figure wearing a crown and ermine robe holding a newspaper with "Diana Dead" headline
Left side shows the letter S and word "soldier" on a green background; right side depicts a dishevelled man with military medals holding a cardboard sign reading "Homeless and disabled vet. Please help
Letter Y in white on green background next to illustration of a man and two people on a beach with the word "yacht" below
Yellow letter Z and the word "zip" on blue background, next to illustration of a black leather head with zipped mouth and eyes
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