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InspirationGraphic Design

A Wally nice identity by San Francisco design studio, Character

San Francisco agency Character has recently developed this elegant brand identity for Wally, a discreet sensor system that detects and alerts homeowners via their mobile device to water leaks and changes in temperature and humidity.

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Wally sensor system packaging displayed with numbered boxes in neutral beige and bright orange, alongside white and grey circular sensor devices

Created by Seattle-based SNUPI Technologies, the product sensors boast many remarkable features, like their ability to last 10 years on the same battery. And instead of using traditional Wi-Fi or Bluetooth connections, Wally uses the copper wiring in the walls of a home as an antenna—hence the name Wally.

Character was tasked with developing a unique identity for Wally, which Character would then extend across all consumer touchpoints from the website, mobile app, retail packaging and event fixtures.

Wally sensor packaging displayed in grey and bright orange boxes, with open boxes revealing white circular sensor devices inside
Wally product packaging boxes in orange and grey with numbered volumes 1 and 2, displayed alongside a small orange product box
Wally product packaging and branding materials displaying orange and taupe boxes numbered 1 and 2, alongside a small orange business card
Wally product packaging design showing two panels in a black frame, with beige panel numbered 1 featuring a minimalist circle outline and orange panel numbered 2 with a sensor illustration
Bright orange Wally Home product boxes displayed with one open to reveal the interior packaging design
Wally logo in bright orange text on a light grey background
Wally brand identity showing an orange business card with white logo, a white business card with contact details, and a white envelope with orange Wally branding arranged at angles
Wally website homepage displayed on a laptop screen showing a modern kitchen with the tagline "It's not just a house, it's a home
Wally's responsive website and mobile app interface displayed on a tablet and smartphone, showing product imagery and system diagrams with orange accent details
Two webpage layouts for Wally smart home sensor system showing product imagery, feature descriptions and setup instructions with orange accent colour
Three iPhone screens displaying the Wally app interface, showing login, sensor selection and menu navigation screens in orange and brown
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