A Wally nice identity by San Francisco design studio, Character

San Francisco agency Character has recently developed this elegant brand identity for Wally, a discreet sensor system that detects and alerts homeowners via their mobile device to water leaks and changes in temperature and humidity.

Created by Seattle-based SNUPI Technologies, the product sensors boast many remarkable features, like their ability to last 10 years on the same battery. And instead of using traditional Wi-Fi or Bluetooth connections, Wally uses the copper wiring in the walls of a home as an antenna—hence the name Wally.

Character was tasked with developing a unique identity for Wally, which Character would then extend across all consumer touchpoints from the website, mobile app, retail packaging and event fixtures.