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InspirationGraphic Design

A risqué and smart identity for the Easy Access concert series by Maximilian Mauracher

Vienna and "sometimes Berlin"-based art director and artist Maximilian Mauracher took a slightly cheeky approach in creating this superb visual identity for Easy Access, a concert series held at Brut Wien late last year.

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Maximilian Mauracher's visual identity for Easy Access concert series featuring typography set within stylised condom wrapper shapes with dotted halftone patterns on black background

In one application, his apprach takes the name of the series into saucy territory by displaying typography within a series of mocked-up condom wrappers, and elsewhere the look draws on a 90s net art feel that manages to tread the line between deliciously trendy graphics and branding that fits a client brief perfectly.

The system uses a monochrome palette and typefaces Rasmus and Mériva (by type designers New Letters ), combining the letterforms in unexpected ways that make for an entirely original and beautifully executed identity.

Six condom wrapper mockups in black and white arranged in a grid, each printed with "Easy Access" text as part of Maximilian Mauracher's identity design for the concert series
Black and white promotional poster for Easy Access concert series featuring Elvin Brandhi, Mermaid & Seafruit with geometric line drawings and fragmented photographs
Two translucent grey condom-shaped forms with text displayed inside against a black background, part of the Easy Access concert series identity by Maximilian Mauracher for Brut Wien
Two stylised interlocking shapes resembling condoms with textured shading, alongside vertical text reading "ECLECTIC PERFORMANCE REDUCED TO ITSELF" and dates for Brut Wien
Person in white clothing shown in profile alongside repeated white text reading "Magic Island" on black background, part of Maximilian Mauracher's Easy Access concert series identity design
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